LogoThe OneAmerica logo is the single most recognizable element of our identity. Proper and consistent use of our identity elements strengthens our corporate identity.
Logo BasicsThe components of our iconic logo include the flag symbol and OneAmerica wordmark. 
Clear spaceClear space around a logo is needed to maximize its visual impact. In ideal situations, the logo should fit in an invisible square — with clear space all around it. Logo sizeIn general, the logo should not be smaller than an inch in width, including the clear space. It should never be so small that it is no longer clearly readable when produced. Configurations & DownloadOur logo is available in four different configurations with the iconic logo being preferred for most externally-facing applications. Logo display size often plays a role in determining the best version of logo to be used. Small, constrained spaces like a footer in a print material, header on a web page, etc. often call for wordmark use, where the full iconic logo mark would become less legible.  Logo ColorsThe preferred presentation of the iconic logo is in Banner Blue and Banner Red on a white background. The preferred presentation of the wordmark is in Banner Blue on a white background. Single color presentation for either the iconic logo or wordmark is preferred in either 100% Black, Iron or Banner Blue. The iconic logo or wordmark may be displayed in all white on a solid background, preferably from the OneAmerica color palette, if contrast enables proper legibility. In the case of novelties and wearable items, the logo or wordmark can be silver-foil stamped, embossed, debossed, presented in tone-on-tone color or formed out of wood or metal. Black / #000000  Banner Blue / #023D69  Iron / #333333  On Banner Blue  On Black On Iron Logo MisuseOur logo is available in four different configurations with the iconic logo being preferred for most externally-facing applications. Logo display size often plays a role in determining the best version of logo to be used. Small, constrained spaces like a footer in a print material, header on a web page, etc. often call for wordmark use, where the full iconic logo mark would become less legible.
Favicon / App IconA favicon is a small, 16x16 pixel icon used on web browsers to represent a website or a web page. Short for “favorite icon,”’ favicons are commonly displayed on tabs at the top of a web browser,—but they’re also found on your browser’s bookmark bar, history and in search results, alongside the page url. In some instances, such as on Google Chrome, favicons will even make an appearance on your browser’s homepage. In other words, when you create a favicon, it serves as your website’s icon, or a visual identifier for users to spot your website around the web. OneAmerica Use of a FaviconDON'T - Use the full iconic or wordmark logos, readability/recognition is low 
DO - Use Flag only for small icon use. Creates a much cleaner and more professional approach. 
OneAmerica Use of a Favicon |
