Color is an important tool for our ui system — consistent use fosters trust and recognition. The OneAmerica ui palette, comprised of our signature blue and red, captures the sophisticated, yet grounded, spirit of our brand. Our extended color palette work together to create a professional visual presence that makes an impact.
Brand
OneAmerica Blue, the main color of our brand, is used throughout our templates. As a headline color, it gives our content a direct connection to our
brand. OneAmerica Red is used exclusively in our brand mark. It does not have a use in design and layout otherwise.
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BANNER BLUE
CMYK: 100, 57, 0, 40 RGB: 2,61,105 PMS: 295c
BANNER RED
CMYK: 5,100,71,22 RGB: 184,18,54 PMS: 187c
* No tints or shades for Banner Red
Primary
Our four primary colors — Slate, Lake, Sky and Iron — lay the foundation for our messages and help highlight important information.
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SLATE
CMYK: 42,8,0,40 RGB: 89, 121, 143 PMS: 5415c
LAKE
CMYK: 88,59,1,0 RGB: 34,105,178 PMS: 7684c
SKY
CMYK: 24,1,1,0 RGB: 173,216,244 PMS: 290c
IRON
CMYK: 69,63,62,58 RGB: 51,51,51
Secondary
The secondary colors broaden the palette of approved neutrals. These colors may be used to provide variety and visual interest without leaving the recognized palette. Secondary colors should be used in charts, graphs and information graphics.