Waveform
The waveform element represents a financial path, or journey. It softens, adds visual interest, and creates movement and dynamism. This element is to be used mainly on covers as a ‘rule’ separating main image from content
Cases may present themselves where the waveforms might need to be appropriately scaled — proportionally, or unproportionally — to draw focus and fit the circumstance. The waveform may also be flipped horizontally or vertically.
Proper uses of the waveform element
Brochure Example
Sheet Example
Poster Example
Direct Mail Example
Iconic background
Icons should still be used for visual emphasis in callouts and CTAs for example. A field or grouping of icons can also be used as a textural element. Ongoing creative applications for these icons will present themselves in the variety of print and electronic media.
A base set of icons has been pulled together from a limited number of sources — the majority of these icons are directly from Font Awesome. This base set not exhaustive and will continue to develop and grow as needed.
Proper uses of the Iconic pattern background
Callout Example
Back Cover Example
Motion Example
