Primary
Banner Blue, the main color of our brand mark, is used throughout our templates. As a headline color, it gives our content a direct connection to our brand. Lake and 70% Black are used as subheadlines and body copy to provide visual separation between the color palettes.
Banner Blue
Hex: #023d69
CMYK: 100, 57, 0, 40
RGB: 2,61,105
PMS: 295c
Hex: #2269B2
CMYK: 88,59,1,0
RGB: 34,105,178
PMS: 7684c
70% Black
Hex: #6d6e71
CMYK: 0,0,0,70
RGB: 77,77,77
PMS: 424c
Secondary
The secondary colors broaden the palette of approved neutrals. These colors may be used to provide variety and visual interest without leaving the recognized palette.
Hex: #E58127
CMYK: 0,51,100,1
RGB: 229,129,39
PMS: 152c
Hex: #F4B531
CMYK: 0,21,88,0
RGB: 244,181,49
PMS: 123c
Hex: #ADD8F4
CMYK: 24,1,1,0
RGB: 173,216,244
PMS: 290c
Hex: #438300
CMYK: 76,26,100,12
RGB: 67,131,0
PMS: 576C
ADA Considerations
Pumpkin, Sun and Sky should never be used as copy color as they do not meet the AA Contrast Ratios. To use them as a background color, copy that is placed on has to be larger than 18px and 100% black. White will not pass contrast.
Text is 24px and 100% Black
Text is 14px and 100% White and Light
Background is 50% shade and text is white.